Company News & Announcements
NOVEMBER 12, 1998 · ATLANTA
Coca-Cola Reports Third Quarter 1998 Results
M. Douglas Ivester, Chairman and Chief Executive Officer, today reported worldwide unit case volume growth led by strong performance in North America and Latin America. Diet Coke, Sprite, and Fanta posted double-digit gains in key markets.
OCTOBER 28, 1998 · ATLANTA
SURGE Citrus Soda Expands National Distribution
Following a successful regional rollout, SURGE™ — the maximum-flavor citrus soft drink — is now available coast-to-coast in supermarkets, convenience stores, and vending machines across the United States.
OCTOBER 19, 1998 · ATLANTA
Citra Grapefruit Soda Joins the Family
A new clear, caffeine-free grapefruit-flavored soft drink from the makers of Sprite has launched in selected markets across the southwestern United States.
SEPTEMBER 30, 1998 · ATLANTA
New Multi-Year Agreements with Anchor Bottlers
The Company announced strategic long-term concentrate supply agreements with several of our anchor bottlers in Europe, Asia, and Latin America to support continued worldwide volume growth.
JULY 12, 1998 · PARIS, FRANCE
Coca-Cola Celebrates a Successful World Cup '98
As Worldwide Partner of the 1998 FIFA World Cup France, Coca-Cola activated the largest international promotion in our history, reaching over two billion football fans in 200 countries throughout the tournament.
★ FIFA World Cup France 1998 ★
The Coca-Cola Company has been an Official Sponsor of FIFA since 1974 and a Worldwide Partner of every FIFA World Cup since 1978. From June 10 to July 12, 1998, our promotional campaign — including the limited-edition "Eat Football, Sleep Football, Drink Coca-Cola" contour bottle — was activated in over 200 countries. France lifted the trophy for the first time on July 12 at the Stade de France.
» Read more about Coca-Cola at the World Cup
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Our Family of Brands
The Coca-Cola Company owns or licenses nearly 230 brands of carbonated and noncarbonated beverages worldwide. Our principal brands include:
Sparkling Beverages: Coca-Cola Classic®, Diet Coke®, Caffeine Free Coca-Cola, Cherry Coke, Sprite®, Diet Sprite, Fanta®, Mr. Pibb®, Mello Yello®, Barq's® Root Beer, TAB®, Fresca®, Surge™, Citra™.
Juices & Juice Drinks: Minute Maid®, Hi-C®, Fruitopia®, Five Alive®, Bright & Early®.
Sports Drinks & Waters: POWERaDE®.
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★ DID YOU KNOW?
· The first Coca-Cola was served on May 8, 1886 at Jacobs' Pharmacy in Atlanta, Georgia.
· The contour bottle was patented on November 16, 1915 — we celebrate its 83rd anniversary this month.
· Our trademark is recognized by 94% of the world's population.
· In 1998, more than 1 billion servings of our products are enjoyed every single day worldwide.
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